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SOCIAL MEDIA MARKETING FOR BUSINESS – 100% PRACTICAL

Date: 5 days, Nov.11 - Nov.15, 2024

Workshop Fee:

50000

Location: 18, Afolabi Aina Street, Allen, Ikeja, Lagos, NG

Website: http://www.successdrives.net

Success Drives Global Consult

Course Description:

OVERVIEW

Social Media For Business – 100% Practical, is designed for participants to leverage social media platforms for their business growth, this workshop would equip you with the tools and knowledge to create impactful social media campaigns and communicate your brand to your audience. Most companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks.


With our Social Media Marketing workshop, you will discover the specifics of how to effectively use social media marketing. By utilizing different social media platforms to reach current and potential customers.

WHO SHOULD ATTEND?

§  Business Owner/ Entrepreneur

§  SMEs

§  Sales rep and Marketer who want to sharpen their skill

§  Marketing Professionals

 

PROGRAMME OBJECTIVES

·        Understanding all social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, WhatsApp, Snapchat, and YouTube)

·        Crafting compelling content and developing a consistent content calendar

·        Social media advertising basics, including creating and managing ad campaigns

·        Setting up and managing Google Ads campaigns

·        Strategies for growing and engaging your followers

·        Using analytics tools to track performance and optimize your strategy

 

 

 

 

PROGRAMME OUTLINE

Module One: Facebook

·         Pros / Cons

·         Likes / Comments

·         Posts / Links

·         Tracking and Measurement

·         Practical Illustration

·         Review &Questions

Module Two: YouTube

·         Pros / Cons

·         Channel

·         Content and Voiceover

·         Tags and Measurement

·         Practical Illustration

·         Review &Questions

Module Three: Twitter/x

·         Pros/ Cons

·         Voice

·         Tags and Links

·         Tracking and Measurement

·         Practical Illustration

·         Review &Questions

Module Four: LinkedIn

·         Pros / Cons

·         Optimize Search in Profile

·         Groups and Links

·         Tracking and Measurement

·         Practical Illustration

·         Review& Questions

Module Five: TikTok

·         Pros / Cons

·         Advertisement Types

·         Tracking and Measurement

·         Content

·         Practical Illustration

·         Review & Questions

Module Six: Pinterest

·         Pros/ Cons

·         Posting and Conversation

·         Pins and Boards

·         Tracking and Measurement

·         Practical Illustration

·         Review &Questions

Module Eleven: Google Ads

·         Pros and Cons

·         Setting Up Campaigns

·         Keyword Research and Selection

·         Ad Copywriting

·         Tracking and Measurement

·         Practical Illustration

·         Review& Questions

Module Eight: WhatsApp

·         Pros / Cons

·         Account Set-Up

·         Major App Features

·         Advertising

·         Practical Illustration

·         Review &Questions

Module Nine: Snapchat

·         Pros / Cons

·         Audience

·         Ads

·         Tracking and Measurement

·         Practical Illustration

·         Review &Questions

Module Ten: Instagram

·         Pros / Cons

·         Creating a niche and Quality post

·         Hashtags

·         Tracking and Measurement

·         Practical Illustration

·         Review &Questions

 

Module Eleven: Evaluation

·        Completion of Action Plans and Evaluations