Course Description:

Details

No matter what your industry is, or what products and services you offer - digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up.

By now, there aren’t too many successful businesses that don’t have an online presence. Every year, new technologies and tools come to the fore, forcing marketers to adapt to keep their organizations at the top. If your organization fail to adapt and innovate to new technology annually you are likely to lag over time... Your productivity will slack.

 Course outline

·         Digital marketing trends that can enhance your business performance

·         Digital advertising marketing strategy

·         marketing strategy to help you get digital advertising results

·         Nature of Digital Marketing – Characteristics of the medium

·         The Digital Marketing Mix

·         How To Get Targeted Prospective  Names, Emails and Specialization/Positions.

·         Testing For Duplication of Emails.

·         How To Verify Emails.

·         Removing clients from the prospect list.

·         How to forward emails with an image using webmail

Who Is Right For The Program

This course is designed to meet the needs of all staff in your organisation who desire to learn new trends in digital marketing for beating competitors

Methodology

Interactive presentation, using practical exercises, demonstration, quizzes, hands-on group discussion, question and answer.  role plays and case studies, participants in this course will gain useful insight into how to identify and use the attitudes and behaviours that have a positive impact on increased productivity