Course Description:

Course Objectives

• Understand the fundamentals of digital marketing and its importance in the business landscape.
• Develop effective social media marketing strategies.
• Learn SEO techniques to improve website visibility.
• Create engaging content that resonates with your target audience.
• Utilize data analytics to measure and optimize marketing performance.
• Explore email marketing strategies to enhance customer engagement.

Course Outline

1.     Introduction to Digital Marketing

o    Overview of digital marketing

o    Benefits and trends

2.     Social Media Marketing

o    Building a social media strategy

o    Content creation and management

o    Leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter

3.     Search Engine Optimization (SEO)

o    Understanding SEO

o    On-page and off-page optimization

o    Keyword research and implementation

4.     Content Marketing

o    Creating compelling content

o    Content distribution strategies

o    Blog writing and video marketing

5.     Email Marketing

o    Building an email list

o    Crafting effective email campaigns

o    Analyzing email performance

6.     Pay-Per-Click Advertising (PPC)

o    Introduction to PPC

o    Google Ads and Facebook Ads

o    Campaign setup and optimization

7.     Data Analytics

o    Understanding key metrics

o    Using tools like Google Analytics

o    Making data-driven decisions

8.     Case Studies and Practical Exercises

o    Real-world examples

o    Hands-on projects and activities

Who Should Attend?

• Business Owners
• Marketing Managers
• Entrepreneurs
• Sales Professionals
• Anyone interested in improving their digital marketing skills